At TCM, we’ve spent over two decades helping organisations build fair, just and high-performing cultures. AiCE Global – our Artificial Intelligence Centre of Excellence – extends that mission into the digital age.
AiCE offers a trusted route to embed ethical AI into your culture work, align digital transformation with your values, and ensure your people strategies remain future-fit. From strategy and training to governance and troubleshooting, AiCE helps you harness AI to enhance trust, boost performance, and stay ahead of risk. It’s everything you expect from TCM – now applied to the most powerful technology of our time.
Person centred digital transformation.
I established AiCE to design and embed AI systems that are not only technically brilliant, but grounded in ethics, aligned with purpose, and shaped by people. At its heart, AiCE is about helping organisations harness the power of people and AI. – David Liddle, founder of AiCE Global.
What services does AiCE Global offer?
At the heart of AiCE Global’s mission is a steadfast commitment to ethical AI. We believe AI should enhance fairness, protect dignity, and serve the greater good. Our work helps organisations embed ethical thinking into every stage of the AI lifecycle – from strategy and design to deployment and evaluation. This not only builds public and stakeholder trust, but also ensures compliance with evolving regulations and ethical standards. By grounding your AI systems in clear principles and values, we futureproof your investments and position your organisation as a credible, responsible innovator.
AiCE Global partners with organisations to design AI strategies that are ethical, inclusive and deeply aligned with their core purpose. By embedding AI into the cultural and strategic DNA of your business, we ensure your technology investments deliver more than efficiency – they drive long-term, values-led impact.
This approach reduces reputational and regulatory risk, builds stakeholder trust, and creates internal clarity and direction. With AI positioned as a strategic enabler rather than a standalone tool, your organisation is equipped to lead responsibly and with purpose in the age of AI.
The benefits of partnering with AiCE:
- Aligns AI with organisational purpose and ESG goals.
- Reduces ethical, legal and reputational risk.
- Creates clarity, direction and stakeholder buy-in.
- Positions AI as a strategic enabler, not just a tool.
We deliver immersive training programmes that equip HR leaders, managers and teams with the confidence and competence to lead through AI transformation. Our learning experiences go beyond technical skills, focusing on ethical leadership, inclusive decision-making and people-first implementation.
By building AI literacy and digital confidence across your organisation, we enable a culture of continuous learning and transformation. Participants leave with practical strategies, increased awareness, and the ability to lead change in a way that aligns with your values and strengthens your culture.
The benefits of partnering with AiCE:
- Builds digital confidence and AI literacy.
- Strengthens ethical awareness across teams.
- Enables inclusive, values-led leadership.
- Embeds a proactive, learning-oriented culture.
Drawing on decades of expertise in mediation, conflict resolution and organisational justice, AiCE helps organisations identify and address AI-related challenges before they escalate. Whether managing bias, algorithmic failures, or resistance to change, we provide rapid, thoughtful resolution strategies that maintain trust, protect relationships and uphold your reputation.
Our human-centred approach empowers your teams to address issues with empathy and insight, transforming potential risks into opportunities for learning and ethical growth. This ensures your AI initiatives stay on track – aligned, adaptive and accountable.
The benefits of partnering with AiCE:
- Protects trust, reputation and relationships.
- Prevents costly delays, conflict or escalation.
- Supports responsible innovation and compliance.
- Fosters a culture of early intervention and dialogue.
AiCE supports organisations to establish cross-functional AI Centres of Excellence (AI CoEs) that serve as strategic hubs for AI integration. Reporting into your Culture Hub, these centres bring together diverse stakeholders from across the business to lead, govern and embed AI initiatives with shared ownership and strategic clarity.
By fostering internal collaboration and innovation, AI CoEs ensure that ethical considerations are embedded into everyday decision-making. They offer a sustainable framework for continuous improvement, aligning your AI journey with both business outcomes and cultural transformation.
The benefits of partnering with AiCE:
- Drives internal collaboration and innovation.
- Embeds ethical oversight across departments.
- Aligns AI initiatives with business and cultural goals.
- Provides a sustainable framework for continuous improvement.
AI4HR™
As part of our AI 4 HR initiative, we support HR leaders to embed AI into every aspect of the employee journey- from attraction and onboarding to development, wellbeing and strategic workforce planning. Our focus is on using AI to strengthen, not replace, human connection in the workplace.
By combining ethical design with intelligent analytics, we enable more inclusive decision-making, improved employee engagement, and a sharper strategic focus. The result? HR evolves from a transactional support function into a proactive driver of organisational performance, innovation and cultural transformation.
Where we can assist:
- Developing fair and transparent recruitment, selection and onboarding processes.
- Improve employee experience and inclusion.
- Increase data-led insight and responsiveness.
- Reduce bias and strengthen people, culture and leadership decision-making.
The Global People, Culture, Leadership and AI Thought Leaders
Curious to learn more?
Please let us know if you have a question, need some guidance or are looking for a bespoke AI support package, tailored to your organisation.
We can also offer a FREE 45-60 minute online workshop entitled: Developing your AI Centre of Excellence for a group of your stakeholders. Please use the form opposite and we would be delighted to set this up.
