Written by: Robyn Marsh

Values Based Leadership: a Reflective Blog by Robyn Marsh

2 Jul 2021

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Robyn Marsh
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As the new Senior Communications Executive at The TCM Group, my team organised for me to participate in their Values-Based Leadership course to experience the company’s training services first-hand. Alongside mediation, investigations, and consulting, leadership training is a huge part of what we do, nestled in the heart of the business. So, I spent two days learning the foundations and tools needed to become a better leader. The course was facilitated by Resolution Consultant Claire Vintiner, and we were joined by four other women from varying sectors.

Settling in


“On the surface, the Values Based Leadership course is designed as a two-day blended learning program to help leaders develop key skills, competencies, and knowledge needed to facilitate organisation growth and success. But it’s so much more than that. Soon after the course began, the other participants and I quickly realised that, by looking inward and delving deeper, we were embarking on a journey of self-discovery.”

From the outset, the facilitator encouraged open and honest discussion, promising confidentiality and respect. Stories began to be shared of past leadership experiences, ranging from lamenting on personal grievances to praising particular qualities of a previous line manager. Within this specific course, I shared the space with two managers working in the police force, one official from the Foreign Office, and a HR manager working in customer service. This diverse intersection of starkly contrasting sectors brought up contending ideas, values, and policies throughout the two-day discussion. Through this cross-cultural clash, a commonality emerged: despite our differences, we all wanted to get the very best out of our work lives.

Understanding values, motives, and behaviours

After introductions, we began to dive into the theory of values-based leadership. Our trainer explained how motives and values interact to affect behaviour. Motives, present in everyone, generate needs, leading to aspirations, which in turn drive behaviour. Thus, high-motive, high-value work is the optimum for employees to work at full capacity and fulfilment. As such, leadership impact can have a 30% increase in productivity by aligning behaviours.

“Effective leadership taps into the psyche, ensuring higher productivity, driving motivations, and therefore creating a more successful business.”

These motives can be split into three main domains: the need for achievement; the need for affiliation; the need for power or influence. Within our group, we were an equal split between thriving off-peak performance or maintaining close relationships with others in our workspace. This exercise showcased the likelihood that members within an organisation will have differing drivers, proving the need for leaders to tap into this psyche through understanding and engaging the importance of motives, values, and their aligned behaviours. Person-centred and dialogue-focused communication, also a core component of TCM’s message, is clearly key to effective leadership.

Putting thoughts in motion

An interactive exercise was introduced to turn these words into action. In small groups, we were given a value and asked to connect aligned and misaligned behaviours. We chose the value ‘Customer First’: our mission statement was ‘We support, empower, and exceed the needs of the customer above anything else to build long-lasting relationships.’ From this, we designed core behaviours that would reflect this manifesto:

  • Open communication with customers.
  • Actively seeking and implementing client feedback.
  • Compassion and emotional intelligence.
  • Adopting a humanising, adaptable approach beyond “rules and regulations”.

On the other side of this, we formulated misaligned behaviours that would not mirror a people-facing culture:

  • Results-driven mindset, seeing clients as “statistics” rather than “key stakeholders”.
  • Internally focused and ignoring feedback.
  • Single-minded approach to useability: not incorporating accessibility and diversity for all customer needs.

One of the participants shared that this exercise helped her to further understand the interaction between behaviours and values, highlighting the benefit of balancing theory with practical application. Working with each other to construct these hypothetical “policies” linked back to the ethos of collaboration and dialogue to garner the best result.

“Despite our backgrounds and motivational differences, we all centred on the importance of positive and people-centred leadership. Beneath all the red tape, we just want the best for our teams.”

Learning about leadership

After doing the groundwork, it was time to develop this toolkit further and delve into the different styles of leadership: affiliative, pacesetting, coaching, participative, visionary, and directive. The key here was to understand that different styles are needed for different situations, and that the most successful leaders, therefore, are adaptable and multifaceted in their management approach. With this being said, a movement from a combative and isolationist attitude to a culture of collaboration and team leadership is stressed to ensure that employee support is balanced with the drive to achieve. This is called altruistic achievement: fostering collaboration over coercion, balancing direction and influence, and focusing on being people-centred rather than results-driven.

“Leadership seems like a simple term, but really, there’s a lot to unpack. One day, you need to be direct with immediate effect, and on another it will only be suitable to provide broader coaching and guidance.”

Armed with a toolkit

In sum, the Values-Based Leadership course was threefold, equipping me with:

  1. The foundations of human thought and internal drivers that make up our behaviours.
  2. The tools to become a better leader.
  3. How to incorporate these intrinsic guiding values and motives into an organisation to ensure higher productivity, happiness, and unity.

In actual fact, participating in this course required me to practise the values that I hope to embed into my leadership. As I spoke about at the beginning, our facilitator encouraged open and honest discussion, confidentiality, and respect. By engaging in this team-centred culture of positivity, I had already put my ideas into motion without realising.

What started as an interactive introduction to one of the services that TCM provides, as a new member of the Head Office, soon became a fascinating insight into who I really am. Not only am I more familiar with the company’s core concepts, but it has reframed my mindset into a more positive and confident one. Waters that were once murky have now become clear; I have a better of who I am, what I value, and where my strengths lie.

“TCM managed to tap into my psyche, and now I can return to the team, armed with the tools, knowledge, and awareness that I need to succeed.”

If you’re interested in finding out more or attending our Values-Based Leadership course, you can explore the course offering here.

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